Yunfeng Financial Group Limited, a Hong Kong–listed financial technology company closely associated with Alibaba founder Jack Ma, has taken a decisive step into the cryptocurrency and Web3 arena. On September 2, 2025, the company voluntarily disclosed that it acquired a total of 10,000 ETH, with an aggregate investment cost of US$44 million, using funds drawn exclusively from its internal cash reserves.
This acquisition is part of Yunfeng Financial’s broader push into frontier sectors, including Web3, Real-World Asset (RWA) tokenization, digital currencies, ESG net-zero assets, and artificial intelligence. The Board of Directors affirmed that including Ether (ETH) as a strategic reserve asset will provide essential infrastructure support for tokenizing real-world assets, optimizing the company’s asset structure, and reducing its dependence on fiat currency.
The purchased ETH will be accounted for as investment assets on the company’s balance sheet, reflecting its commitment to integrating digital assets into its financial holdings. In addition to broadening its asset mix, Yunfeng Financial plans to explore innovative use cases for Ethereum in areas such as insurance operations and decentralized finance applications.
Yunfeng emphasized a cautious, regulatory-aware approach: since the acquisition remains below the 5 percent threshold under Hong Kong Listing Rules, it does not constitute a notifiable transaction at this point. The company has pledged to abide by all listing requirements if future ETH acquisitions exceed regulatory thresholds.
Investors are advised to remain vigilant: the cryptocurrency market is known for high volatility, and the Board specifically cautioned that ETH prices may fluctuate significantly due to macroeconomic or regulatory changes.
This strategic bet on Ethereum highlights a larger trend in which financial institutions and corporates are beginning to incorporate programmable digital assets into their treasury strategies, seeking to capture the potential of blockchain-based innovation while balancing risks.