Cardone Capital, the real estate investment firm founded by renowned entrepreneur Grant Cardone, has made headlines once again. The company, which recently crossed $5 billion in assets under management (AUM), has expanded its portfolio by acquiring an additional 150 Bitcoin (BTC) — an investment worth approximately $15.6 million at the time of purchase. This bold move highlights Cardone Capital's increasing interest in digital assets alongside its core focus on multifamily real estate.
A $5 Billion Milestone in Real Estate Assets
Founded in 2016, Cardone Capital has grown at an impressive rate, specializing in acquiring and managing cash-flowing multifamily properties across the United States. As of mid-2025, the company now oversees more than $5 billion in real estate assets, representing over 13,000 apartment units.
Grant Cardone attributes this success to a combination of strategic acquisitions, operational excellence, and the support of over 13,000 investors who have participated through the firm’s crowdfunding platform. Cardone Capital's model allows both accredited and non-accredited investors to access large-scale real estate deals typically reserved for institutional investors.
The Latest Bitcoin Acquisition: 150 BTC Added to the Treasury
In June 2025, Cardone Capital announced the purchase of 150 BTC, valued at approximately $15.6 million. This is the firm’s second major Bitcoin acquisition this year, signaling a clear shift toward diversifying its balance sheet with digital assets.
Why Bitcoin?
Grant Cardone explained in a public statement:
“Bitcoin represents an essential store of value in today’s uncertain economic environment. As we continue to grow our real estate portfolio, we also believe in protecting our capital through assets that can hedge against inflation and currency devaluation.”
This purchase brings Cardone Capital’s total Bitcoin holdings to over 400 BTC, with a cumulative investment now surpassing $40 million.
The Strategy Behind Diversification
Cardone Capital’s decision to allocate capital to Bitcoin stems from several key considerations:
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Hedge Against Inflation: With persistent inflationary pressures, Bitcoin offers a decentralized alternative to fiat currencies.
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Liquidity and Global Acceptance: Bitcoin provides liquidity that complements the illiquid nature of real estate investments.
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Appeal to Younger Investors: Embracing crypto assets aligns the firm with millennial and Gen Z investors increasingly interested in blockchain technologies.
Market Reaction and Future Outlook
Cardone Capital’s move has been met with enthusiasm by many in both the real estate and crypto communities. Industry analysts suggest that this trend of combining traditional assets with digital currencies may gain momentum, as firms seek to future-proof their portfolios.
Looking ahead, Cardone Capital has hinted at plans to continue exploring blockchain technologies, including potential tokenization of real estate assets, to further democratize access to high-quality investments.
Key Facts at a Glance
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Company: Cardone Capital
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Assets Under Management: $5 billion
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Recent Bitcoin Purchase: 150 BTC (~$15.6 million)
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Total Bitcoin Holdings: 400+ BTC
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Core Business: Multifamily real estate investments