In a bold move that marks its entry into the cryptocurrency space, Cardone Capital has announced its first major Bitcoin purchase of 1,000 BTC. The real estate investment giant, led by renowned entrepreneur Grant Cardone, plans to acquire an additional 3,000 BTC by the end of this year. This strategic decision signals the company’s confidence in Bitcoin as a long-term asset class and a hedge against economic uncertainty.
Cardone Capital's First Bitcoin Bet: $65 Million Investment
On June 23, 2025, Cardone Capital confirmed that it had completed its first Bitcoin purchase, securing 1,000 BTC at an average price of approximately $65,000 per coin. The transaction, valued at around $65 million, represents a significant diversification from the firm’s traditional real estate holdings.
Grant Cardone, the company’s CEO and founder, stated:
"Bitcoin is digital real estate. Our move into Bitcoin reflects our belief in the future of decentralized assets and our commitment to protecting investor value in an unpredictable economy."
Why Bitcoin? Cardone Capital's Strategic Shift
The decision to allocate part of Cardone Capital’s portfolio to Bitcoin stems from several key factors:
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Inflation hedge: With concerns about ongoing inflation and weakening fiat currencies, Bitcoin’s limited supply (21 million coins) presents an attractive store of value.
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Diversification: Cardone Capital aims to balance its exposure between physical real estate and digital assets, creating a modern, resilient portfolio.
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Institutional adoption: The increasing participation of major corporations, pension funds, and sovereign wealth funds in Bitcoin further validates its role in global finance.
Roadmap: 3,000 More BTC to Come
According to Cardone Capital’s official statement, the firm intends to purchase an additional 3,000 BTC by December 2025. These acquisitions will be executed in phases to manage market volatility and optimize entry points. The company is also reportedly exploring partnerships with crypto custodians to ensure robust security for its digital holdings.
Market Reaction and Industry Impact
Cardone Capital’s Bitcoin investment has sparked discussions across both the crypto and real estate industries. Analysts suggest that this move could encourage other real estate-focused firms to consider digital assets as part of their asset management strategies. Bitcoin’s price saw a modest boost following the announcement, reflecting growing institutional interest.
Grant Cardone’s Vision for the Future
Grant Cardone emphasized that this is only the beginning:
"Our mission is to build generational wealth for our investors. Just as we’ve dominated in real estate, we plan to be a major player in the digital economy."
He also hinted at future investments in other cryptocurrencies and blockchain-based technologies as part of Cardone Capital’s long-term innovation strategy.
Conclusion
Cardone Capital’s entry into the Bitcoin market marks a significant milestone in the convergence of traditional and digital assets. As the firm progresses with its plan to acquire more BTC, the broader financial world will be watching closely to see if other major players follow suit.
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