Paris Saint-Germain (PSG) has confirmed it now holds Bitcoin on its corporate balance sheet, becoming the first professional sports organisation anywhere to treat the cryptocurrency as a treasury reserve asset. The announcement was made late Thursday at the Bitcoin 2025 conference in Las Vegas by Pär Helgosson, head of the club’s innovation arm, PSG Labs.
“We converted a portion of our euro reserves into Bitcoin,” Helgosson told delegates. “With more than half a billion fans under 34, it’s a natural hedge and a signal that we back the open-source monetary network driving the digital economy.”
Why it matters
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Sports-finance first: No other top-tier club or franchise is known to have booked BTC as a long-term asset, placing PSG alongside corporate adopters such as Tesla and MicroStrategy.
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Treasury diversification: Club officials declined to disclose the size of the allocation but said the position will be re-evaluated quarterly “like any other strategic investment.”
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Brand play: Analysts note the move deepens PSG’s existing crypto footprint, which already includes a Socios-issued fan token and NFT collaborations.
Market & industry reaction
Crypto-focused investors welcomed the decision as validation of Bitcoin’s role as “digital gold,” while French regulators reiterated existing guidance that corporate crypto holdings must be marked to market each reporting period. Ligue 1 rivals have so far offered “no comment,” though several league executives told L’Équipe the development is “being watched closely.”
What’s next
PSG Labs said it will channel part of any unrealised BTC gains into a new accelerator fund for Bitcoin-native startups, aiming to “embed the club inside the protocol’s future.” Meanwhile, treasury officials confirmed they have “no immediate plans” to add other digital assets, calling Bitcoin “the most battle-tested network” for storing value at scale.
If widely copied, the decision could nudge accounting bodies—including France’s Autorité des Normes Comptables and the IASB—to revisit crypto-asset classification rules for sports entities, potentially smoothing the path for other clubs looking to follow PSG’s lead.